So you're looking for a little background about Digital Edge? Look no further.
First off, it is worth mentioning that when I started Digital Edge back in 2002, I had some hope of eventually expanding the operation beyond just myself. So when I did the initial write-up for this website, I would sometimes use "we" to refer to the company even though "I" would have been more accurate. Since then, I've come to realize that I'd much prefer to be an "I" than a "we", at least as far as Digital Edge is concerned, but I haven't yet fixed up all the verbage. Please keep that in mind as you read this.
To increase value for our customers through the appropriate use of computer technology.
Doesn't say much does it? Well, trying to sum up your ideas into a trite little mission statement inevitably leads to something generic sounding. Even if the words are carefully chosen, which they were. So lets try to dissect it a bit to see if we can get the point across.
Where the mission statement attempts to capture what we've set out to do these guiding principles provide the motivation behind how things get done.
Computers should make life easier, not harder
The value of a computer system (hardware + software) should not be judged solely by how thoroughly it solves a problem. Often, a minimal subset of features is sufficient. Instead, it should be judged by the overall impact it has on the users quality of life.
In day to day operations, we value...
Tell it like it is. The customer needs to know when the project is in trouble. The customer should be advised when the idea they are in love with can be revised and enhanced. Point out the elephant in the room. In the long run, its far less costly this way.
The spark that was to become Digital Edge first appeared in November 2002. Circumstances had me in a situation I now refer to as "between gigs", and somehow or other I decided to have a go at blazing my own trail, entering the wonderful world of self-employed computer consultants.