The spark that was to become Digital Edge first appeared in November 2002. Circumstances had me in a situation I now refer to as "between gigs", and somehow or other I decided to have a go at blazing my own trail, entering the wonderful world of self-employed computer consultants.
So how to begin? A trip to the SBA helped me to solidify my thinking, and after an hour or two of chatting with the folks at SCORE I firmed up (a bit) my "business proposition", such as it is - to hire myself out as a contract programmer. Well, duh. Rather than dwell overly much on what niche or specialty I would focus on, I decided that I'd try do what I do best, and since that covers a range, I'd try to make a go as a generalist. Not something that fits nicely into a sound bite, but its a start.
So after brushing past the substance, it was time to come up with a name. After an evening worth of brainstorming, and of course for each name checking to see if the website was available, I finally settled on "Digital Edge" - after my wife talked me out of the now very bland sounding "Cutting Edge", and after discarding other good ideas, the best of which was "Gunslinger Consulting", that were already taken. I knew I had a winner when the slogans ("come to the edge...") began to flow. After all, names are important. At least to the extent that image is important. And first impressions.
After a couple of busy months, Digital Edge officially opened for business in January 2003. Along the way I decided that what would make Edge unique is not so much the skills or specialty - after all, I'd like to be able to take on a range of projects, always learning new things - but rather methodology. Or, more generally, a philosophy. A philosophy that was a result of ten years of experience in the industry, seeing what works and what doesn't, and incorporating some ideas that I had never had an opportunity to try. Putting it into words has been a bit tough, but so far I'm pleased with the way it turned out.