In day to day operations, we value...
Tell it like it is. The customer needs to know when the project is in trouble. The customer should be advised when the idea they are in love with can be revised and enhanced. Point out the elephant in the room. In the long run, its far less costly this way.
2. Customer Satisfaction
Do what the customer wants, as ultimately they are the ones deriving the benefits from the system. But be proactive about it - often a customer may not know what they want, or may be open to other ideas. After all, two heads are better than one, and a different perspective can be priceless.
3. Technical Excellence
Strive to learn, use, and master a number of different technologies, so as to be able to provide the best possible solution to the problem at hand. Recognize not only your strengths, but also your weaknesses, and be willing to seek out others with strengths you do not have. After all, computer technology is a field of specialists, no one can hope to know it all. The best you can do is be able to recognize your limitations, and be willing to bring in experts when it is appropriate.